Even the coolest web site is only effective if people see it. That’s where search marketing comes in. Search Marketing can be accomplished in two ways:
- SEO - Optimizing your site so that people can find it
- SEM - Pay for sponsored links or Pay-Per-Click
Search Engine Optimization (SEO)
Search engines are everywhere. Search has become so prevalent in this country and others that “Google” has become a verb (Can you google that for me?). You can find virtually any piece of information you are looking for by simply typing it into Google, Yahoo, MSN, or the engine of your choice. Those search engines have very complex and accurate ways to find web sites and figure out what type of content is on those sites. However, the way that Google sees your web site is much different from what you see when you look at your site. That’s where Search Engine Optimization can help your business. By paying attention to the various guidelines provided by the major search engines, Brio can ensure the search engines see what you want them to see and improve your natural (non-paid for) search ranking.
Using our experience and best practices for search optimization Brio can:
- Make your site visible to Google, Yahoo, MSN and all the other search engines
- Analyze your content to ensure that it focuses on the keywords that apply to your business
- Enhance Brand visibility and awareness of your products with good search practices
- Add relevant keywords and search terms to the title tags and “Meta”
- Create significant ROI for your search spend
Click
here to email Brio or call us at 215.701.4785 and optimize your site NOW!
Search Engine Marketing(SEM)
SEM is another way to gain visibility for your web site. With SEM, you bid on keywords and you are only charged when someone actually clicks on one of your ads. Your ad is usually displayed in a separate area than “Natural” search results. Brio can help you create a profitable and efficient SEM campaign by:
- Creating a list of keywords that apply to your business and your web site
- Assessing which keywords are the most cost effective for you
- Creating a number of targeted ads to correspond with the keywords you choose
- Tracking conversions on each click to ensure the campaign’s effectiveness
To talk to an SEM expert today, click
here to email us or call us at 215.701.4785.